This post has been in my drafts for a while but I figured this would be a good time to post it, thanks to Arrington’s recent post.
In case you haven’t noticed, a lot of companies and blogs seem to be linking less and less to external websites in favor of directing traffic to their own sites, networks, or affiliated sites. » Continue reading “Link Hoarding: How Google And Money have Changed the Linking Game”
I feel like I’ve been neglecting this blog lately - thanks for sticking around - I’ll try to catch up and start posting more regularly (hopefully better stuff, too).
Google just announced the launch of Ad Manager, leveraging their previous acquisition of Double Click. It’s kind of a big deal and it will only further strengthen Google’s grip on the internet ad market. That’s unless of course people eventually become weary of Google’s “house of candies” (think Hansel and Gretel), but I doubt that.
There’s some talk of Google reaching 90% market share (Skrenta, Graywolf , JC) and that’s not an unlikely scenario (think that’s crazy? gas is $4.00, gold is $1,000 / ounce. We live in crazy times.) Now that Ask has thrown in the towel and Yahoo and MSN are heading toward an awkward bureaucratic marriage, there’s little to stop Google.
