Facebook Ads Don’t Work. Here’s Proof
In October of 2007 I decided to test Facebook Ads to see if the hype was substantiated. The prospect of being able to advertise to a large group of people by leveraging specific social profile data seemed like a gold mine.
Based on my experiences in the past few months I can say that Google has nothing to worry about. Facebook Ads are not even close to being an Adwords killer.
Let me take you through an example comparing Facebook Ads and Google Adwords for something that was inspired by Sugarrae - a microsite advertising Stephen Colbert’s new book I Am America and So Can You.
