Comments on: Should You Put Your Company Name in Title tags? http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags AU Interactive - Internet Marketing Tips and Observations Wed, 08 Sep 2010 21:24:46 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Dave Pye http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-449 Dave Pye Mon, 29 Jan 2007 03:43:03 +0000 http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-449 I agree with graywolf: the first words the user reads should be mirroring what they searched for, as opposed to a site or company name. If you're BMW or Armani, then by all means drop the brand right at the front of the tag - since your site is likely 100% Flash anyway. I agree with graywolf: the first words the user reads should be mirroring what they searched for, as opposed to a site or company name. If you’re BMW or Armani, then by all means drop the brand right at the front of the tag – since your site is likely 100% Flash anyway.

]]> By: John Andrews http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-448 John Andrews Thu, 07 Dec 2006 06:36:29 +0000 http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-448 Sorry but unless you have an otherwise perfect site I don't see the point is discussing this issue, except as you have here (e.g. "it depends"). When I see "SEO's" debating like this, I think it's just newbie bait. "Who's the authority" stuff. In 99.9% of cases, the market will highlight many issues worthy of more priority than this kind of issue...it's like SEO extreme...taken too far out of the business context. Sorry but unless you have an otherwise perfect site I don’t see the point is discussing this issue, except as you have here (e.g. “it depends”). When I see “SEO’s” debating like this, I think it’s just newbie bait. “Who’s the authority” stuff. In 99.9% of cases, the market will highlight many issues worthy of more priority than this kind of issue…it’s like SEO extreme…taken too far out of the business context.

]]> By: Markus http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-447 Markus Tue, 05 Dec 2006 14:44:48 +0000 http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-447 Thanks for your opinion, Michael. It really does depend on the context and scenario. I just think people overestimate their brand too much (the amazons and citibanks aside). I'd like to see some sort of eyetracking study that explores how many people actually scan the URL - to me that's where brand would really come into play in most cases. Thanks for your opinion, Michael. It really does depend on the context and scenario. I just think people overestimate their brand too much (the amazons and citibanks aside). I’d like to see some sort of eyetracking study that explores how many people actually scan the URL – to me that’s where brand would really come into play in most cases.

]]> By: graywolf http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-446 graywolf Tue, 05 Dec 2006 06:02:12 +0000 http://blog.auinteractive.com/should-you-put-your-company-name-in-title-tags#comment-446 The question is are you caught in a catch-22 conundrum? If no one knows your brand and you don't put it in, how will you ever get to the point where people do know you're brand? IMHO if people don't know your brand but you're trying to build one include it but in the end, they won't not click unless you have an incredibly crappy name. However if you're brand is strong (ala coke-a-cola, amazon, citibank) then lead with your strongest asset. Conversely if you are an affiliate who couldn't care less about your brand omit it all together. The question is are you caught in a catch-22 conundrum? If no one knows your brand and you don’t put it in, how will you ever get to the point where people do know you’re brand?

IMHO if people don’t know your brand but you’re trying to build one include it but in the end, they won’t not click unless you have an incredibly crappy name. However if you’re brand is strong (ala coke-a-cola, amazon, citibank) then lead with your strongest asset. Conversely if you are an affiliate who couldn’t care less about your brand omit it all together.

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