Pear Analytics offers website owners concerned about their ranking some interesting feedback based on a search engine’s point of view.  Does Pear Analytics actually work, or is this just another example of a great idea in theory but quite different in reality?  It might be a bit of both depending on how one uses it, but if one is willing to keep their mind engaged and not just blindly follow advice then there is a very good chance that Pear Analytics can help one’s site(s) rank much higher than they currently do.

The Importance of Good Decision Making

Almost all SEO analysis tools on the market have a single potential flaw, but that flaw depends greatly on how much one just wants to remove themselves the decision making process.  After all, it can be extremely tempting to just listen blindly to advice and not think too much about it, especially when the source clearly knows as much about SEO as Pear Analytics does.  At the end of the day, most of Pear Analytics advice is very solid, but the human factor should never be removed as ultimately content and sites are going to be viewed by human beings as well as search engines.

What Pear Analytics Offers

Pear Analytics has a lot to offer so long as one remembers that they are in control and need to think about the solutions and suggestions and not implement them blindly and unquestioningly.  Pear Analytics looks at pages one by one through the eyes of both customers and search engines and determines what is working well, what needs work, and what is just horribly wrong and should be addressed immediately.  On top that Pear Analytics offers helpful suggestions and pointers to help guide one on the road to fixing the problem(s) with their site.

From the Eyes of Search Engine

Search engines use complex algorithms to evaluate web pages, and those algorithms constantly change.  Pear Analytics has a team of experts that keep track of these changes and offer realistic feedback on what can be changed as well as what cannot be changed, such as the age of the site.  Often a small omission or field that was not properly filled out will result in a substantially reduced rating, which in turn means that fewer visitors will even see the page(s) in question.

Another factor that Pear Analytics helps to keep track of is that of the competition who compete within the same keyword-space.  Knowing what the competition is doing can help one either compete head-on or learn which niches are not quite so competitive.  Either way, it does pay to know what is going on from a search engine’s perspective, especially as it relates to the competition for clicks.

From the Eyes of a Person

Some metrics are a little more important to those who do click, such as the organization of the site or how long it takes to load.  Pear Analytics actually does an impressive job of measuring these sorts of statistics and providing feedback.  For example, if a host is too slow then Pear Analytics might suggest a new host, upgrading plans, or reworking the site.  If the site lacks other things that viewers might want to see, Pear Analytics will be sure to comment on it.

Feedback

Feedback comes in many forms with Pear Analytics, and progress is always easy to chart.  Most feedback is done in a simplified thumbs up or down method, which is usually augmented by useful advice.  Advice with a twist of humor can take the edge off of finding out just how complex SEO can truly be, and it is nice to see that Pear Analytics is not just another tool designed by engineers and gear heads.

Pricing

There are four pricing plans available for Pear Analytics, each with its own monthly fee.  The Micro Site plan is the least expensive, but only allows for tracking on 5 pages, 1 competitor and up to 50 keywords for $9 per month.  $27 per month nets one an upgrade to the Small Site package that offers tracking on up to 25 pages, 2 competitors, and up to 250 keywords.  The Medium Site plan offers tracking on up to 75 pages, 500 keywords, and 4 competitors while the high-end Large Site plan is $129 and allows for tracking of unlimited competitors, 1000 keywords and tracking on up to 150 pages.  A monthly report is available for each plan, with additional reports available for an additional fee that varies based on the quantity ordered and the plan.

Is Pear Analytics Worth The Money?

The fact is that people tend to visit the top sites provided to them by a search engine, and if your site is not on that list then you need to figure out why.  Pear Analytics even offers a free test of their service to see what your site might be missing at no risk.  If you are not getting the traction that you think your content deserves, then you should certainly give Pear Analytics a try.