Microsoft is getting poised to make a big move into the personal music player market with a new family of devices, under the the name Zune. It’s a direct challenge to Apple and the iTunes stronghold.

My reaction? See my Lame 2.0 post. Once again, the MSN brand is uncool – a multimillion dollar marketing effort could not convince the world to switch away from Google last year – their search was still way better. Unless this thing does something WAYYYY above and beyond what the ipod is capable of and is a REALLY sexy unit (hard to beat the ipod), Zune will be yet another failed MSN project.