Comments on: Experimenting with Facebook Flyers Pro

By: gretchen

gretchen — Fri, 01 Feb 2008 07:03:56 +0000

we’ve just started advertising using facebook to promote our free content only. Since we’re paying per click, we’re getting tons of free impressions, a very low CTR and even lower conversion – even for free content

By: Markus

Markus — Tue, 30 Oct 2007 18:21:47 +0000

I think you have a good point Adrian – monetizing web 2.0 can be tricky – I don’t think anyone has the answer yet.

By: Ad CTR On Social Networking Sites « Branding Me

Ad CTR On Social Networking Sites « Branding Me — Tue, 30 Oct 2007 16:03:37 +0000

[...] On Social Networking Sites For some people the debut of Facebook’s Flyers Pro has been somewhat lackluster, especially when it comes to the CTR. Another web consultant found similar results -actually, [...]

By: Adrian Palacios

Adrian Palacios — Tue, 30 Oct 2007 13:46:58 +0000

What implications does this have in the broader context then? I found a recent post about an embarrassing MySpace CTR; do you think this means that supporting social networking sites through advertising may not be as feasible as we had hoped, or, conversely, do we simply need to come up with new means of advertising on these sites? I was called a "naysayer" by another blogger because I think it's extremely difficult to monetize Web 2.0; is this evidence more anecdotal or does it point to an actual trend?

By: Markus

Markus — Mon, 29 Oct 2007 22:40:11 +0000

I think it’s a combination of poor ad placement (bottom left and out of the way) and the fact that Facebook users have no buying intent. They’re on Facebook for purely social reasons. It’s a bit surprising that it’s so abysmal.

By: Adrian Palacios

Adrian Palacios — Mon, 29 Oct 2007 22:21:14 +0000

No clients of mine have wanted to make the foray into Facebook yet, but how have your results been so far? On another blog you posted a comment that the volume and CTR were dismal; I think I would expect the volume issue, but the lack of a higher CTR is interesting. Do you think it’s due to the lack of a dynamic ad (I think it’s more, for lack of a better term, underwhelming than Google text ads)? Is it because people who use Facebook are there solely for communicating (rather than browsing) and therefore don’t want to be interrupted? You would think such targeted placement would help CTR… curious…