One of my favorite copywriters (besides Brian Clark) is Paul Robb. I’ve had the pleasure to work with him over the past few months and he’s a copywriting genius.
He decided to retire his old copy blog last month, but as his last post he’s made an offer you shouldn’t pass up: if you follow him on Twitter and direct message him, he’s send you his personal PDF cheat sheet of some of the best headlines ever written for magazines like Cosmo, Maxim, etc. This is thousands of clippings that he’s saved over the years as templates for writing killer headlines.
But Hurry, there’s only a day or two left before he pulls this offer for good – and this pdf will never be available again.
I’ve been seeing a lot of Copyblogger headlines reused in social media recently. While they are effective, I think other marketer can often see right through them and are less likely to vote for them. If you want some fresh material to emulate, check out the details on Robb’s last post (and hurry).
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